When a donor sees that on a nonprofitвЂ™s website, they feel assured that it is secure to enter their payment information. A site that has a properly installed SSL certificate will have a lock icon in the top left of the browser address bar. The presence of an SSL certificate is indicated in the websiteвЂ™s URL as вЂhttpsвЂ™. A Secure Sockets Layer (SSL) certificate authenticates the identity of the website allowing the webserver to initiate a secure session with a browser. Be sure to use a different color for this button to make it stand out. Additionally, research has shown that changing the button label from вЂSubmitвЂ™ to вЂDonate TodayвЂ™ or вЂSend Your GiftвЂ™ provides a better donor experience.

Style them to match your organizationвЂ™s brand colors to maintain consistency. Use bright colors for your donation option buttons and your вЂSubmitвЂ™ button to draw attention to these elements. Make sure that your logo appears properly across different devices by testing it manually. Generally, logos are featured in the upper left-hand corner of your site and link back to the home page, however, any spot will do as long as it's a good size and clearly visible. Your logo should be featured on every page of your site, including, of course, your donation page. Your organizationвЂ™s logo is the most recognizable element of your brand for donors. However, make sure these templates are completely customizable so that you can set the font and colors to match your brand guidelines. Starting with a nonprofit website template will kickstart your donation page design. Maintain your organizationвЂ™s brand consistency by: Creating a seamless transition using effective brand-oriented visuals is key to keeping this trust.

Visual consistency maintains the element of trust for your donors as they navigate on your website. Make sure your nonprofit maintains brand consistency from one website page to another, especially on your donation page. Brand your donation page design to match your website. Read through these design tips and check out our examples to make sure your nonprofitвЂ™s donation page is up-to-par. Create your donation page through your CMS platform.Map out a minimalist donation page design.Design your donation page with multiple giving options.Optimize your donation page design for mobile.Brand your donation page design to match your website.When donors find a donation page to be untrustworthy, lengthy, or difficult to use, theyвЂ™re more likely to abandon their gift before their transaction is complete.Дuring the donation page design process, be sure to keep the following tips in mind: With 54% of donors preferring to give online, itвЂ™s more important than ever to put some extra thought and effort into your nonprofit's donation page design. Don't just throw together your nonprofit's online giving page.

Donate us page